Product review & rating has become a well known feature that the majority of the successful e-commerce merchants have applied on their product details page. Main advantage of this feature is: it assures the visitors and customers that zion product reviews is not only another banal e-commerce product. Individuals are actually talking about it (both negative and positive) along with their thinking shows up here!
People always leave for the competitors whenever your product details page can’t satisfy them by assuring them. Your products or services details page is an essential part of the site since this is the place when your customers decide whether or not to add the product to the cart or even to abandon it. Hence, every effort needs to be come to assure the shoppers the products you happen to be offering truly are offers good bargain and value for price.
One of the strongest features within your product details page is definitely the option to allow the customers express their opinion and experience about the product. A basic one line comment added with a happy customer can assure a lot of other visiting customers about acquiring the product.
Following are 5 tips for making your products or services details page better by encouraging customers and targeted traffic to write reviews for your products:
Tips 1 – Product Details page Design:
Your product or service details page design should get special emphasize hence people always like to go to the products details pages which are visually attractive and neatly presented. The item details page should arrange the merchandise images, description, prices and attribute selection options etc. very neatly and in a way so that customers will find information easily. Should your product details page design and arrangement is vivid and attractive, people want to write something about this. Adding Image zooming, image video and multiple images illustrates the item better and thus gives customers an excellent insight concerning the product. In case a visitor finds a eye-catchy product details page, it’s more likely that s/he would like to add some words there.
Tips 2 – Don’t create the process complicated:
Keep your Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you would like the rating feature to be present combined with the review option, offer a visual 5 star rating which is often rated using the mouse click. Provide you with the negative rating options that could offer a bold impression to the visitors that they are free to rate it the direction they feel. For that Review create the email fields optional as people often don’t want their emails to become visible publicly. Offer an option whether to show or hide the e-mail addresses through the published reviews. One issue you ought to be particularly careful about will be the CAPTCHA. Easy CAPTCHA can easily be broken from the spammers and hard CAPTCHA irritates the true reviewers. Select one that is hard to break from the Spamming softwares yet easy for the human users to read.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should help you administering the review and rating casted through the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you want), control the visibility, control the quantity of reviews per page, reply back to a reviewer along with other conventional review & rating moderation features. In the event you value what your clients are saying concerning your products, you should regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published within your website. Send them thanks a lot emails for your reviews and visiting your site and as reply lrqusd the review, write something that would not only impress the reviewers but also other visitors.
Tips 4 – Keep the ‘Negative Reviews’ also:
Should your product details page is loaded with reviews with flattering and praising words & all 5 stars, that will possibly make other visitors doubtful about authenticity of these reviews. If clients are criticizing these products, it’s your very best opportunity to defend the main reason and let others realize it. Take the ability to confront the negative reviews with satisfying answers and set them one of the other reviews.
Tips 5 – Reviewing Competition:
What about announcing a bit gift, free coupon or discount for the best rated reviewers? Yes, that could definitely encourage visitors and customers explore your product or service and write something about the subject. A $5 discount code, 5% discount or free gift wrapping would inspire lot more visitors and customers to create some lines for your products.
Present your product or service more visually and then in richly designed format, offer some benefits for writing reviews, create the process simple and easy , moderate regularly to get more reviews.