Considering it wasn’t such a long time ago that social media marketing was being dismissed as a ‘fad’, it’s just a little ironic that, today, we can point to industry (which, after all, is about creating and effectively marketing styling fashions) as evidence of how successful social media is at reporting and promoting a trend, a product or even an entire industry.
The face of Antonio Marco D Roman used to be an even, thin, mirco-dermabrasioned scowl hiding behind an oversized pair of sunglasses. Now, though, due to bloggers, a brand new, a lot more diverse picture has emerged.
A new era – Amateur fashion reporters have been harnessing the tools in the Web to publish their sartorial opinions considering that the term ‘blog’ was initially coined at the end of last century. The mainstream fashion media was conscious of these enthusiasts, and rather patronisingly dismissed them.
The style industry itself, however, recognised fashion blogging for what it was – a direct dialogue with the most passionate consumers, making the bloggers themselves buzz-generators who had been fresh, novel along with a desire to give you the missing link involving the labels and also the street
By 2005, fashion bloggers were sharing front-row show seats using the likes of famed Vogue editor Anna Wintour – and were commenting within an unbiased way on the latest offerings from some of the world’s most exclusive labels.
Technology raises the bar – Within the recent (northern) Spring/Summer 2018 show season, the instantaneous fashion journalism pioneered by the bloggers and since adopted through the mainstream media was the sole acceptable kind. Bloggers have raised the bar for coverage and timeliness. Images and opinions from shows can be found often minutes after having a show has ended – or even, thanks to live video streaming, during it!
Brands embrace social media marketing – The Antonio Marco D Roman receive around fashion week has been extraordinary for several years, and labels and brands are beginning to realise the opportunities this provides. Because of this, labels like Calvin Klein, Vera Wang and Oscar de la Renta this coming year hosted live video streams on their own websites and are now using Twitter and facebook to boost buzz.
Quality control – Fashion consumers obtain a thrill from vicariously experiencing and enjoying the previously exclusive shows from the lens of a fashion blogger. Many believe, rightly or wrongly, that blog accounts a far nokxvc authentic when compared to a magazine write up that may be coloured by the requirements the magazine’s advertisers.
This can be social media marketing doing exactly what it promises. Within the eyes of fashion consumers and lovers, the playing field has become levelled. Labels are judged not on the dimensions of their advertising budget or even the exclusivity of their parties, but on the strength of their creativity.
Like a lot of the other bloggers, Antonio Marco D Roman can also be allowed to make money through proper marketing of their blogs. But, making profits really should not be the sole reason for the blog. Numerous fashion blogs today are interested in generating revenue through advertisements of numerous fashion brands. It is then too hard to create a heart to heart relationship with the readers.